Product Tech Sense™ Framework

The 3 pillars that make up this framework

• Architecture — Understanding core software concepts and how modern software products are built.
• Communication — Clearly engaging business and technical stakeholders using simple language.
• Planning — Building roadmaps and flight plans that are realistic and account for the nature of software engineering, including uncertainty, complexity, dependencies, and ongoing technical maintenance.

How the 3 pillars overlap to build higher-order skills

• Architecture + Communication = Fluency
• Architecture + Planning = Intuition
• All three combined = Product Tech Sense™

Why the need for a framework to teach technical fluency and intuition?

Non-technical product leaders struggle with understanding the technical aspects of building and shipping software products.

Not for a lack of talent, but because of a lack of intuitive grasp of how software systems actually work.

Much of the available information is aimed at engineers implementing solutions, or is aimed at business people using superficial analogies.

Can non-technical product leaders learn technical fluency and build technical intuition?

This framework isn’t meant to be ivory-tower, theoretical fluff.

Product Tech Sense™ is designed to be a concrete, opinionated, and practical framework — something you can practice, apply, and get stronger at over time.

It’s a framework for practitioners, built in experience — not theory.

If you’re serious about building stronger technical intuition without becoming an engineer, it's time to build your Product Tech Sense™

Avi Jivan
Creator of Product Tech Sense™